For my capstone project, I created The Golden Curve—a fully conceptualized fictional music festival (NOT A REAL EVENT), where I brought together my love for music and graphic arts to build a festival brand from the ground up. I treated this project as if I were launching a real-world event, starting with developing the festival's name, theme, and ideal location. From there, I crafted a full visual identity including the logo, tagline, event posters, merchandise, tickets, and a cohesive social media presence.

This project allowed me to dive deep into the branding process—thinking not only about design, but also about audience engagement, event experience, and storytelling. From stage mockups to digital promotional content, every element was created with intention and attention to detail. The Golden Curve represents my ability to build immersive creative worlds and deliver consistent, professional design across multiple platforms.